Lista Completa Business Model Per Startup

Qualsiasi startup che ha cercato o sta cercando di raccogliere fondi per sviluppare il suo prodotto e trasformarsi in un vera e propria azienda sa che, prima o poi, gli investitori faranno inevitabilmente la domanda “qual è il vostro business model?” in altre parole “il servizio o prodotto che state sviluppando come farà soldi?”.

Dal momento che l’obbiettivo di AlwaysBeta è proprio quello di aiutare le startup, con il post di oggi cerchiamo di stilare una lista il più esaustiva possibile dei business model adottabili dalle startup.

Advertising
Display Ads – ex. Yahoo!
Search Ads – ex. Google
Text Ads – ex. Google
Video Ads – ex. Hulu
Audio Ads – ex. Pandora, Spotify
Promoted Content – ex. Twitter, Tumblr, Pinterest
Paid content links – ex. Outbrain
Recruitment Ads – ex. LinkedIn
Lead Generation – ex. Thumbtack, ZocDoc
Affiliate Fees – ex. Amazon Affiliate Program
Classifieds – ex. Craiglist
Featured listings – e.g. Yelp, Super Pages;
Email Ads – as done by Yahoo, MSN
Ad Retargeting – ex. Criteo
Real-time Intent Ad Delivery
Location-based offers – ex/ Foursquare
Sponsorships / Site Takeovers – ex. Pandora

Commerce
Retailing – ex. Zappos
Marketplace – ex. Etsy
Crowdsourced Marketplace – ex. Threadless, 99designs, oDesk (oggi Upwork)
Excess Capacity Markets – Uber, AirBnB
Vertically Integrated Commerce – ex. Warby Parker, Bonobos
Aggregator – ex. Lastminute.com
Flash Sales: Gilt Groupe, Vente Privee
Group buying – ex. Groupon
Digital goods / downloads – ex. iTunes
Virtual goods – ex. Zynga
Training – ex. Coursera, Udemy, Udacity
Pay what you want – ex. Radiohead (forse il peggior business model di sempre. E’ anche quello che viene adottato da chi non sa esattamente quale business model perseguire e quindi dice “facciamo come i Radiohead”)
Commission – ex. SharesPost
Commission per order – ex. GrubHub, Deliveroo
Auction – ex. eBay
Reverse Auction – ex Priceline

Subscription
Software as a Service (SAAS) – ex. Salesforce, Basecamp, Podio
Service as a Service – ex. Shopify
Content as a Service – ex: Spotify, Netflix
Infrastructure/Platform As A Service – ex. AWS
Freemium SAAS – ex. Dropbox
Donations – ex. Wikipedia
Sampling – ex Birchbox
Membership Services – ex Amazon Prime
Support and Maintenance – ex Red Hat
Paywall – ex. NYTimes
Voice and video-conferencing – ex. Uberconference

Peer to Peer
Peer-to-Peer Lending – ex. Lending Club,
Peer-to-Peer Gambling – ex. BetFair
Peer-to-peer buying – ex Etsy
Peer-to-peer computing (CrasPlan storage, or SETI@home)
Peer-to-peer service – ex. Mechanical Turk, TaskRabbit
Peer-to-peer Mobile WiFi/Tethering – ex (??)

Transaction processing
Merchant Acquiring – ex. PayPal (Online / Offline), Stripe (Online), Square (Offline)
Intermediary – ex. IP Commerce (POS 2.0), CardSpring
Acquiring Processing – ex. Paymentech
Bank Transfer – ex. Dwolla
Bank Depository Offering – ex. Simple, Movenbank (spread on average deposits)
Bank Card Issuance – ex. Simple (interchange fee per transaction)
Fullfilment – ex. Amazon
Messaging – ex. Peer-to-Peer SMS, IM, Group Messaging
Telephony – ex. termination/origination in public telephony networks (skype out/in)
Telephony – ex. termination/origination within private telephony cloud (e.g. native skype)
Payment Gateways: Mobile -ex. Braintree
Platform Monetization (“Tax”) – Facebook Credits; iO6 30% cut.

Licensing
Per Seat License – ex. Sencha
Per Device/Server License – ex. QlikView
Per Application instance – ex. Adobe Photoshop
Per Site License – ex. Private cloud on internal infrastructure
Patent Licensing – ex. Qualcomm
Brand Licensing – ex. Sesame Street
Indirect Licensing – ex. Apple Volume Purchasing

Data
User data – ex. BlueKai
Business data – ex. Duedil
User intelligence – ex. Yougov
Search Data – ex. Chango
Real-time Consumer Intent Data – ex. Yieldbot
Benchmarking services – ex. Comscore
Market research – ex. GLG

Mobile
Paid App Downloads – ex. WhatsApp
In-app purchases – ex. Zynga Poker
In-app subscriptions – ex. NY Times app
Advertising – ex. Flurry, AdMob
Digital-to-physical – ex. Red Stamp, Postagram
Transactions – ex Hailo

Gaming
Freemium – Free to play w/ virtual currency – ex. Zynga
Subscription- ex. World of Warcraft
Premium – ex. xBox games
DLC – (Downloadable Content) – ex. Call of Duty
Ad Supported – ex – addictinggames.co

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